Market Entry in China by Christiane Prange
Author:Christiane Prange
Language: eng
Format: epub
Publisher: Springer International Publishing, Cham
Bain & Company. (2013). 2013 luxury goods worldwide market study. Accessed January 13, 2014, from http://www.bain.com/publications/articles/luxury-goods-worldwide-market-study-fall-2013.aspx
Chadha, R., & Husband, P. (2006). The cult of the luxury brand: Inside Asia’s love affair with luxury. London: Nicholas Brealey International.
Chevalier, M., & Mazzalovo, G. (2008). Luxury Brand Management. Hoboken, NJ: Wiley.
CIC. (2011). The voice of luxury: Social media and luxury brands in China. Accessed April 1, 2013, from http://www.fccihk.com/files/dpt_image/5_committees/Luxury%20Committee/The_Voice_of_Luxury_Social_Media_and_Luxury_Brands_in_China.pdf
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Influence: The Psychology of Persuasion by Robert B. Cialdini(4604)
The Miracle Morning by Hal Elrod(4427)
The Hacking of the American Mind by Robert H. Lustig(4092)
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini(3982)
Unlabel: Selling You Without Selling Out by Marc Ecko(3474)
Ogilvy on Advertising by David Ogilvy(3345)
Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(3302)
Purple Cow by Seth Godin(3075)
Who Can You Trust? by Rachel Botsman(3031)
Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(3002)
This Is Marketing by Seth Godin(2908)
I Live in the Future & Here's How It Works by Nick Bilton(2847)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2801)
The Power of Broke by Daymond John(2782)
Building a StoryBrand by Donald Miller(2759)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier(2681)
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam(2645)
The Tipping Point by Malcolm Gladwell(2563)
Market Wizards by Jack D. Schwager(2545)
